Case study
VisualizationTableauPower BISQL
Customer Segmentation Explorer
Interactive Tableau workbook that clusters customers by behaviour and value, letting the growth team explore segments and export target lists without waiting on an analyst.
Case study
Variation 1/3
Question
How can customer segmentation explorer patterns be presented so they tell a story instantly?
Approach
Using Tableau, Power BI, and SQL, the data was transformed into a visual narrative — interactive Tableau workbook that clusters customers by behaviour and value, letting the growth team explore segments and export…
Result
The finished visualization is live and explorable at the link below.
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